Lovely to be used as a Soho baseline for the resurgence of the boiler suit in today’s Daily Telegraph fashion report from Milan by Victoria Moss.
Only a few weeks ago an opportunity presented itself to re-site our Soho flagship right in the heart of Soho – really very close to our first pop-up on Dean Street. In a former bar. It was too good to miss.
So as of this Sunday evening, our Newburgh Street flagship closes its doors and we begin the steady march down the road to our brand new home.
We open at 21 Brewer Street (W1F 0RL) on Sept 21 (the irony), with the launch of Collection 3. And for those who want a sneak preview of both the store and the new collection, come down to our drinks in-store on the evening of Sept 20. We will be hosting a few of our dearest friends and supporters.
To mark the move, our friend Mr Lee has designed some graphics for an imaginary Mr Lee Removals Company. If only they could actually move us? We like the graphics so much, we’ve made some limited edition tees. They launch alongside the store.
It’s the start of another chapter in our journal. We worked hard.