Today was a big day for our unisex workwear business.
We launched on ASOS.com in both menswear and womenswear, with some cool new styles like this Sherbet Yellow Polycotton Smock and Workpant.
This is the first global retailer to showcase our garments. For that we are immensely excited: daily staples for contemporary workers of the world.
Go check us out.
It’s a remarkable moment for us to be able to announce that we launch in both menswear & womenswear on ASOS in UK, Europe and the US from the close of this month. Given we only launched with a Pop-up in London’s Soho 2 years ago, it is testament to a lot of hard work and support from all quarters to get this point.
To celebrate, we are having a little drink and some live music in our flagship store on April 25. If you’re in the area come and raise a glass to the next phase of our journey.