Today was a big day for our unisex workwear business.

We launched on in both menswear and womenswear, with some cool new styles like this Sherbet Yellow Polycotton Smock and Workpant.

This is the first global retailer to showcase our garments. For that we are immensely excited: daily staples for contemporary workers of the world.

Go check us out.

Carnaby Start-up Style

Last weekend was Carnaby Style Weekender in association with GQ Magazine. Carnaby Street was awash with people, in-store deals and events.

On the Friday evening, I spoke on a panel alongside Dane Butler of celebrated fashion eyewear company Finlay & Co, hosted by Fashion consultant Toby Meadows.   The discussion focused on our experiences of start-ups in Fashion.

AW18 Looks at our Newburgh Store

We had a huge amount of fun shooting the AW18 lookbook on the streets of Soho with Jesse Crankson behind the camera and our team Lewis, Ellie & Gina modelling the looks. The output is finally pushed out this week. Meantime, the samples are available to see at our Newburgh Street flagship store. Come down and have a sneak peek. We want your feedback.